Business owners always want to grow their business all around the world. That is why they are always looking for places to run their business successfully in other countries. For this purpose, UAE is always the top consideration of the entrepreneurs as it is the hub of opportunities in this regard. Although doing business in UAE brings a lot of advantages but it is not an easy feat. It requires their efforts, sustainability, and willpower to get the desired outcome.
8 Ways to Make Your Business Stand Out
Starting a business can be very easy but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash. When starting a new business, one thing quickly becomes clear – everyone else is doing it too! Here’s how you can make your startup stand out from the rest of the crowd.
Develop a Strong Brand
Spend the extra time upfront developing your brand. Find what makes you truly unique, and create a strong editorial voice, content strategy, and social media campaign to strengthen your unique message. The more defined your product is, the easier it is to build a brand.
Create a Unique Message Based on Customer Input
For startups to truly grow, they must know what the customer needs and then continue to create unique marketing messages for those customers. Work with your end-users as much as possible, constantly asking for feedback and recommendations. Take everything into consideration but be warned: Don’t only feed the needs of certain customers, even if they are your best. If this happens, you can lose focus on the basic idea of your product that is likely driving new customers to your business.
Build an Online Reputation
A major mistake that startup founders make is not building an online reputation right from the start. Before even launching the startup, start building an online presence and audience. The way that you deliver information about your new company, why it was started, and what sets it apart from the competition helps build that reputation. The way that you interact with consumers in transparent and private situations also builds rapport with consumers and the competition. When building an online reputation, never bash the competition. That is a tactic that often causes startups to fail before ever turning a profit.
Have Clear Ethos and Message
At the heart of every great business, there is some kind of message or ethos. Many businesses use this extensively when they are orienting and training new members of staff, but it is also something for the customers to see. With respect to your staff, even if you still only have a handful of employees, the message should be one that reinforces their identity as part of a collective, while also making them want to be a part of it. As your business grows, marketing is going to become increasingly important A good marketing campaign needs a central theme, idea, or message to be truly effective at tempting people to shop with your business. So, you might as well start getting used to doing this kind of thing now!
Network with Great Consistency
This is a place full of people who love to be around other people, so it pays to go out and meet and greet personally. Be a regular at those key events around town (either social or business, as it really is one and the same here). In so doing you will find that very quickly you’re meeting and befriending a lot of decision-makers and people who can support you in your endeavors in some way.
Referrals, introductions, and inroads– these are some of the advantages of building a large network. This is true of anywhere, but especially so in the UAE where business and pleasure mix so naturally and where business advantages of some sort can be found in just about every single relationship you establish.
Emphasize Your Unique Selling Point
Make your customers aware of the USP (unique selling point) of your brand and let them know what sets you apart from your competitors. Explain the problem your brand is here to solve and why you are better than the other solution-providers out there. Study your competition and find out what differentiates you from them. Instead of worrying about similar products, come up with ways to make the experience you’re offering better.
Find Your Balance or Risk Burning Out Fast
The pace of life and of business in the UAE is pretty intense. It’s not necessarily that we are working longer hours than the rest of the world (though many are), but it’s rather that the sheer energy and intensity of this place can be overwhelming. So, pace yourself, manage your time and resources well, find your balance, and plan for the long game. Because success is far more likely to come to those who can stay the course for many years –whether that is five, 10, 15, or more. Some entrepreneurs in the UAE dive in at the deep end with the mentality that if they give it 500% for a year or two, they’ll strike it rich. Remember, you don’t get rich by chasing money; you get rich by building. And building takes time. Find your long-term work-life balance, plan well, stay the course, and stay healthy.
Provide Excellent Customer Service
The one thing that can surely set you apart from your competition is how you treat your customers. Even if you are not in the service industry, you still need to treat your customers like royalty. Customers hate talking to representatives who have poor knowledge about the brand. You, therefore, need to train your team well, as customer service is the litmus test of a company’s competence.
Need Help in Standing Out in the UAE? Contact Us
Starting a business is never easy. In fact, it is one of the most challenging things a person can possibly do. If you want your new startup to succeed, make sure to set yourself apart from the crowd, and forge your own identity. Our expert advisors at Riz and Mona Consultancy can guide you effectively in creating your presence in the market in the UAE. Contact us today to book your appointment with our consultants.