Word Mark
- A brand name or word
- Protects the name itself
- Example: a company or product name
- Strongest, broadest protection
Trademark Registration in Dubai
A trade license registers your business. It does nothing to protect your brand name or logo from being copied. Registering a trademark with the UAE Ministry of Economy and Tourism (MoET) gives you exclusive rights to your mark for 10 years.
Excellent
MoET Filing
10-Year Protection
2026 Fee Regime
Excellent
Overview
What Is Trademark Registration
Trademark registration secures legal ownership of your brand across the UAE. Once your name, logo, or slogan is registered with MoET, you gain the exclusive right to use it and to stop others copying it.
UAE trademark law works on a first-to-file basis. The right goes to whoever is first to register their trademark, not the first to use it. If a copycat files your brand name first, you can lose rights to your own name.
Since Cabinet Resolution No. 102 of 2025, government fees sit at about AED 6,500 per class, with SME discounts and a faster route. Protection lasts 10 years and is renewable. Riz & Mona files under this current regime.
Why Register
Why Register a Trademark in the UAE
The benefits of trademark registration are practical. A registered trademark turns your brand from something you use into intellectual property you own and can defend, sell, or expand.
Exclusive Legal Ownership
Registration gives you full legal protection under UAE law and the sole right to use your mark in its class anywhere within the UAE.
Block Copycats
Stop competitors and counterfeiters trading on your name, logo, or reputation.
A Sellable Asset
A trademark is property. It adds value to your business and can be licensed, franchised, or sold.
Power to Enforce
A certificate is your legal basis to act against trademark infringement through the courts and customs.
Room to Go Global
A UAE registration is your base for an international trademark through the Madrid Protocol.
Required for Growth Deals
Franchising, licensing, and many marketplaces expect a registered mark before they work with you.
What Qualifies
What You Can Trademark in Dubai
A trademark can be far more than a business name. Here is what qualifies as a trademark with the Ministry.
Logo Mark
- A symbol, icon, or design
- Protects the visual identity
- Example: a brand emblem
- Covers the look, not the words
Composite
- Name and logo together
- Protects the full lockup
- Example: logo with business name
- Common for most businesses
Slogan
- A short marketing phrase
- Protects a distinctive tagline
- Example: a brand catchphrase
- Must be distinctive, not generic
Service Mark
- A mark for services, not goods
- Protects a service brand
- Example: a consultancy name
- Works the same as a word mark
Shape Mark
- A 3D shape or packaging form
- Protects a distinctive shape
- Example: a unique bottle design
- Must not be purely functional
The Process
How to Register a Trademark in Dubai
A clear path from brand idea to a trademark registration certificate.
Step 1
Trademark Search
The register is checked for identical or similar marks, the leading cause of later rejection.
Step 2
File Application
The trademark application is filed with the Ministry in your chosen classes, with Arabic representation.
Step 3
Examination
The Ministry reviews the mark against the rules, usually within 30 to 90 days of filing.
Step 4
Publication
Once accepted, the mark is published in the Trademark Journal, the Ministry's official bulletin.
Step 5
Opposition Window
Third parties then have 30 days to file an opposition against the published mark.
Step 6
Registration
With no opposition, the final registration fee is paid and your 10-year certificate of registration is issued.
Cost
How Much Does Trademark Registration in Dubai Cost?
Since November 2025, government fees sit at around AED 6,500 per class, covering the application for trademark registration, its publication, and issue of the certificate. The catch is that the full fee is charged for every class, even when one application covers several.
Single Class
~AED 6,500 govt fee
One trademark in one class of goods or services under the 2025 fee regime.
SME Programme
50% reduction
Businesses in the National SME Programme get half off official trademark fees.
Express & Extra
Add-ons apply
One-day examination and each extra class are charged on top of the base fee.
What Changes Your Cost
Number of Classes
The UAE charges the full fee for every class, so each class you add is a separate fee.
Express Examination
The one-day examination service adds roughly AED 2,250 to speed up the review.
Arabic Translation
An English-only mark needs official Arabic representation, which is billed separately.
Madrid Protocol
Converting to an international filing carries a conversion fee, around AED 400 plus country fees.
Pricing Disclaimer
All figures are indicative government fees under Cabinet Resolution 102 of 2025 and exclude professional and translation charges. Filing fees are non-refundable if rejected. Riz & Mona provides a personalised quote for every application.
Avoid Rejection
How to Avoid a Trademark Rejection
The filing fee is non-refundable if your mark is rejected, so getting it right the first time matters. These are the common reasons, and the fix for each.
01
Too Generic
The mark is descriptive or generic
Names like Best Coffee Dubai are refused. Fix: choose a distinctive, original name with unique elements.
02
Conflict
It clashes with an existing mark
A similar registered mark blocks yours. Fix: run a proper clearance search before filing.
03
No Arabic
Missing Arabic representation
English-only marks are rejected. Fix: include official Arabic representation with the application.
04
Prohibited
It breaks public or legal rules
Marks against morals or using flags and official emblems are barred. Fix: avoid restricted content.
05
Wrong Class
Filed in the wrong class
An incorrect class weakens or voids protection. Fix: classify the products or services correctly first.
06
Missed Deadline
No response to an objection
Ignoring an objection forfeits the application. Fix: monitor the file and reply within 30 days.
Get Started
Register and Protect Your Brand in the UAE
Send us your brand or logo. We will run the search, classify it correctly, and file with the Ministry of Economy and Tourism. You get your trademark and 10 years of exclusive rights.
Federal ministry filing•Search before you file•Arabic and class handled•Opposition window tracked
Government fees are indicative under the 2025 regime and non-refundable if rejected. Riz & Mona gives a tailored quote.