In a pioneering move to enhance investor protection and strengthen digital financial regulation, the United Arab Emirates has officially introduced a ‘finfluencer licence.’ Announced by the Securities and Commodities Authority (SCA) on May 28, 2025, the new licence mandates that all individuals sharing financial or investment advice through digital or traditional media must now be registered and authorized.
This landmark regulation is the first of its kind in the Middle East, marking a shift toward a more transparent and disciplined financial content ecosystem in the region.
Why This Licence Matters
The finfluencer licence targets a fast-growing segment of content creators who post financial advice on platforms like YouTube, TikTok, Instagram, blogs, podcasts, and even live events. These influencers have gained significant traction among younger audiences and novice investors in the Gulf region. However, unverified advice has also led to increased risk and misinformation.
To combat this, the SCA’s initiative introduces a formal regulatory framework that demands accountability, accuracy, and legal compliance from anyone involved in sharing financial opinions or analyses.
“This is a strategic step to reshape how regulators operate in the digital economy,” said Waleed Saeed Al Awadhi, CEO of the SCA. “We aim to elevate global benchmarks of market integrity, foster transparency, and nurture a trustworthy financial environment.”
Who Needs the Finfluencer Licence?
The licence is mandatory for individuals or entities offering any form of:
- Stock or financial product recommendations
- Forecasts or opinions on investment values
- Advice on virtual assets, trading platforms, or IPOs
- Written or spoken financial analysis or commentary
This applies to all media forms, including videos, blogs, podcasts, webinars, seminars, and public events.