This is another setback to Blackberry users as the company has decided to slowly roll back its services. Previously, the company also announced that they will no longer be launching any new Android-based Blackberry phones and the current ones will be discontinued later this year.
The massive growth seen by Apple and other companies posed huge problems in Blackberry’s growth. It is safe to claim that Blackberry failed to keep up with the pace as other companies evolved and succeeded.
Blackberry, renowned as the keyboard-phone brand, saw its design go out-of-date when the smartphone market became saturated. Their profitable run was ended because the entire world moved to touch-screen phones instead.
The services offered on Blackberry devices are iconic to a generation of users – the BBM and Pin to Pin messages in particular. Pin messaging is simply sending a message using the BlackBerry PIN protocol from one BlackBerry directly to another BlackBerry – and not over an external platform.
All these iconic services will go out of order from 10th March, while no new phones will be launched by TCL as well. TCL was the licensed manufacturer for Blackberry from 2016.