The UAE Government announced the launch of the ‘Emirati National Identity Strategy’ on Thursday during the UAE Government Annual Meetings 2025 in Abu Dhabi.
This new national plan was developed in partnership between the Ministry of Culture and the National Projects Office of the Presidential Court. The strategy’s primary goal is to strengthen the sense of national belonging, pride, and family cohesion among Emiratis.
H.H. Sheikha Mariam bint Mohamed bin Zayed Al Nahyan said: “The Emirati national identity is a legacy we take pride in and a responsibility we carry in our hearts. It embodies the spirit of the Emirati people and their deep-rooted belonging to their nation and values.”
Salem bin Khalid Al Qassimi said, “The Emirati National Identity Strategy reflects commitment to the leadership’s vision of nurturing generations deeply rooted in their values and heritage.”
The strategy is built on three main pillars and identifies five core values that define the Emirati character, including respect, ambition, and generosity. It also outlines 13 key initiatives that will be implemented across sectors like education, media, and culture.
To ensure the strategy’s success, a new National Identity Committee will be established. This committee will oversee the implementation of the initiatives and coordinate efforts across all government and community levels.
