In a pioneering move to enhance investor protection and strengthen digital financial regulation, the United Arab Emirates has officially introduced a ‘finfluencer licence.’ Announced by the Securities and Commodities Authority (SCA) on May 28, 2025, the new licence mandates that all individuals sharing financial or investment advice through digital or traditional media must now be registered and authorized.
This landmark regulation is the first of its kind in the Middle East, marking a shift toward a more transparent and disciplined financial content ecosystem in the region.
Why This Licence Matters
The finfluencer licence targets a fast-growing segment of content creators who post financial advice on platforms like YouTube, TikTok, Instagram, blogs, podcasts, and even live events. These influencers have gained significant traction among younger audiences and novice investors in the Gulf region. However, unverified advice has also led to increased risk and misinformation.
To combat this, the SCA’s initiative introduces a formal regulatory framework that demands accountability, accuracy, and legal compliance from anyone involved in sharing financial opinions or analyses.
“This is a strategic step to reshape how regulators operate in the digital economy,” said Waleed Saeed Al Awadhi, CEO of the SCA. “We aim to elevate global benchmarks of market integrity, foster transparency, and nurture a trustworthy financial environment.”
Who Needs the Finfluencer Licence?
The licence is mandatory for individuals or entities offering any form of:
- Stock or financial product recommendations
- Forecasts or opinions on investment values
- Advice on virtual assets, trading platforms, or IPOs
- Written or spoken financial analysis or commentary
This applies to all media forms, including videos, blogs, podcasts, webinars, seminars, and public events.
A Supportive Move for Creators
To ease the transition, the SCA has waived registration, renewal, and legal consultation fees for the next three years. This fee waiver is designed to support content creators, encourage compliance, and foster innovation within a strong legal framework.
By implementing this model, the UAE reinforces its position as a forward-thinking financial hub committed to responsible innovation.
Enhancing Investor Safety
The SCA’s broader objective includes boosting financial literacy, promoting ethical digital finance practices, and shielding the public from unreliable financial promotions. With increasing participation in crypto trading, IPOs, and alternative investments, a regulated framework offers investors peace of mind and a more informed decision-making environment.
The UAE’s introduction of a finfluencer licence is more than just a regulation—it’s a strategic vision for the future of digital finance. By blending innovation with accountability, the SCA ensures that the UAE remains a global leader in financial transparency and investor protection.
For those involved in financial content creation, now is the time to adapt, comply, and contribute to a safer and smarter financial landscape.
Need help with compliance or licence registration?
Contact RIZ & MONA Consultancy or email us at Info@rizmona.com for expert assistance.
