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Dubai Introduces ISEZA: A New Hub for Sports and Entertainment Businesses

Updated 14 March 2025

Dubai has launched the International Sports and Entertainment Zone (ISEZA), a groundbreaking initiative within the Dubai World Trade Centre (DWTC) Free Zone. This industry-specific free zone is set to transform the sports and entertainment sector by providing specialized business licensing, operational support, and a dynamic ecosystem for companies looking to expand in Dubai. A Dedicated […]

Muhammad Muneeb

Dubai has launched the International Sports and Entertainment Zone (ISEZA), a groundbreaking initiative within the Dubai World Trade Centre (DWTC) Free Zone. This industry-specific free zone is set to transform the sports and entertainment sector by providing specialized business licensing, operational support, and a dynamic ecosystem for companies looking to expand in Dubai.

A Dedicated Free Zone for the Sports and Entertainment Industry

ISEZA is designed to support businesses engaged in sports management, event planning, media production, and talent representation. Additionally, the zone will foster innovation in e-sports, AI-powered sports technologies, and digital fan engagement solutions.

According to Khaled AlFahim, Vice President of Asset and Investment Management at DWTC:

““ISEZA’s establishment within the DWTC Free Zone will create a thriving ecosystem for sports and entertainment businesses, enabling startups and established enterprises to scale efficiently. Members will benefit from a strategic location, an extensive events calendar, and unparalleled networking opportunities.””

Dubai’s sports sector contributes approximately $2.5 billion annually to the economy, and ISEZA is expected to attract global stakeholders, including:

  • Sports federations and associations
  • International leagues and major industry players
  • Talent agencies and social media influencers
  • Creative professionals and global brands

Damir Valeev, CEO of ISEZA, emphasized the economic and social value of the initiative:

““With Dubai’s commitment to fostering innovation in business, ISEZA will serve as a catalyst for promoting active lifestyles and hosting sports exhibitions, museums, educational programs, and community,” driven initiatives.”.

Exclusive Benefits for Businesses in ISEZA

Companies establishing a presence in ISEZA will gain access to world-class infrastructure, tax incentives, and streamlined licensing procedures. The free zone is designed to support seamless collaboration with key regulatory bodies, including the UAE Ministry of Sports, Dubai Sports Council, and the UAE National Olympic Committee.

Simplified company formation and licensing

100% foreign ownership and tax benefits

Strategic location with global connectivity

Access to major industry events and networking opportunities

Dubai is home to over 40 specialized free zones, catering to diverse industries. The introduction of ISEZA reinforces Dubai’s reputation as a leading destination for business and investment, particularly in sports and entertainment.

Businesses interested in joining ISEZA can explore Dubai business setup solutions to take advantage of the city’s business-friendly policies and infrastructure.

For official details, visit the DWTC Free Zone website and the General Authority of Sports.

Categories:
  • Business
  • Free Zone
  • News

About the author

Muhammad Muneeb

Published 11 March 2025 · Updated 14 March 2025